TRIZ crossover MARKETING

Uhlelo lokusebenza leselula le-TRIZ crossover MarkETING livumela ukusetshenziswa kwamathuluzi we-TRIZ namasu emhlabeni wokukhangisa. Kwenzelwe ukuthuthukisa ubuhlakani babantu abasebenza eminyangweni yezokumaketha nemisebenzi ephathelene nenhlangano.
Izinkampani eziningi namuhla zithambekele emakethe, kulandela incazelo yeChartered Institute of Marketing:
»Ukukhangisa kuyinqubo yokuphatha ebhekele ukuhlonza, ukulindela nokwenelisa izidingo zamakhasimende ngokunenzuzo. «
Ubuqambi kanye nokuqamba okusha kwezentengiso bekulokhu kuphakathi kwezishayeli ezibaluleke kakhulu zempumelelo. Amandla okuthola izisombululo ezingancintisanwa nabancintisana kuzo nokwazi ukubona amathuba ngokubikezela izidingo zamakhasimende esizayo kubaluleke kakhulu.

Namuhla i-TRIZ yaziwa njengelinye lamathuluzi amahle kakhulu wokwenza izinto nokusombulula izinkinga. Ukusetshenziswa kwayo kuqinisekisa ukutholakala kwezindlela ezintsha ngokusetshenziswa okuningana kwemithombo yenkampani kanye nomphumela omkhulu kumakhasimende angaba khona.

I-TRIZ iyaziqhenya ngokunikeza izixazululo ezintsha ku-R&D. Ngakho-ke, ingaphumelela ngokulinganayo emkhakheni wokuthengisa lapho ukugwema ukuqondiswa okuvamile kwenani le-premium. Lolu hlelo lokusebenza lunikeza ukukhetha okulandelayo kwamathuluzi we-TRIZ anamandla okwenza i-mindset evumela ukuthi abaqeqeshi bathole ukuthuthuka kwe-quantum leap:
 • Izimiso zokusungula ezingama-40
 • Iziphikiso
 • Umqondo
 Izindlela zokuziphendukela kwemvelo
 • Izinsizakusebenza
 • Osebenzisa uhlelo (amawindi 9) nabanye

Inhloso yalolu hlelo lokusebenza ukusebenzisa imiqondo yamathuluzi e-TRIZ ukukhuthaza ukusungulwa okusha, ukuthuthukisa ubuciko kanye nokusebenza kahle kwemisebenzi yezentengiso, futhi uthole ukuqonda okungcono okuholela ekwenzeni izinqumo ezingcono.