Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

This book is a guide to help marketing professionals expand their influence and their impact within the company. It provides a blueprint for increasing performance and changing perceptions, so marketing is no longer seen as a cost center but instead as an indispensable revenue generator. I'm a solopreneur, so much of this went beyond the scope of my business. But it really pounded into my brain the importance of nurturing leads and developing reliable data so you can predict how campaigns will perform. At the same time, it helped humanize the process for me. Because "leads" are human beings, and you need to treat them that way—even as you develop metrics to determine what works and what doesn't. For actual marketing professionals, this book could be a game-changer. It really hammers on the importance of focusing your energy on proven performers, reusing assets, marketing yourself within the company, and always knowing how to pivot when necessary. For entrepreneurs, it's kind of like diving into the deep end of the pool. You may not learn how to swim, but you'll learn how to keep your head above water. I listened to the audiobook version, which was very well done. Both the book and the narrator had enough personality to keep the performance interesting. Thanks, NetGalley, for the audio ARC I received. This is my honest and voluntary review.

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