Damage Control
Eric Dezenhall · John Weber
cze 2015 · Ascent Audio · Czyta Sean Pratt
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Audiobook
5 godz. 56 min
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Odpowiednia
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Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
If you're facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesn't help much during a real crisis, and it's easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think you're a wonderful person, but all that matters is whether twelve jurors think you're guilty.
Damage Control will reveal what works, what doesn't, and how to really survive a career-threatening situation. It will be the definitive book on this subject for years to come.
If you're facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesn't help much during a real crisis, and it's easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think you're a wonderful person, but all that matters is whether twelve jurors think you're guilty.
Damage Control will reveal what works, what doesn't, and how to really survive a career-threatening situation. It will be the definitive book on this subject for years to come.
O autorze
Eric Dezenhall is the founder and CEO of Dezenhall Resources, one of the nation's leading crisis management firms. He represents many clients in industries such as consumer products, entertainment, law enforcement, health care, and pharmaceuticals.
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