Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
Diana Kander · Tucker Trotter
Sep 2023 · Houndstooth Press · Narrated by Diana Kander and Tucker Trotter
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2 hr 28 min
Unabridged
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About this audiobook
How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, “This just feels right.” This book is your blueprint for tapping into a client’s gut feeling and bringing home the win.
Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. One day, you’ll have a pitch that matters just as much. And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.
Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. One day, you’ll have a pitch that matters just as much. And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.
About the author
Diana Kander was educated at Georgetown University. She was an attorney who left a successful practice to launch her first company. She is an entrepreneur and a Senior Fellow at the Ewing Marion Kauffman Foundation, a non-profit dedicated to entrepreneurship and education. Her first book, All in Startup: Launching a New Idea When Everything Is on the Line, was published in 2014.
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