Driving Sales: Strategies for Effective Lead Generation and Sales Growth (How to Sell Ice to Eskimos and Have Them Come Back for More)

Everything You Were Taught About Sales Is Wrong. If you’re struggling in sales, it’s not because you’re not working hard enough. It’s not because you need better scripts, more rebuttals, or a new closing technique. The real reason? You were NEVER taught the foundation of sales success.

Most salespeople focus on tactics—pushing for the close, handling objections, and following a script—without fixing the core issues that truly drive sales. If you don’t address these fundamentals, you’ll always struggle to convert prospects, face constant rejection, and feel stuck in an endless cycle of effort with little reward.

Inside the Book you’ll Discover:

•                  Vision Crafting Tools: Practical steps to develop a sales vision that not only inspires but also converts to real business results.

•                  Strategic Sales Models: Frameworks that have been through the wringer—proven to work in the heat of the most challenging sales environments.

•                  Real-World Leadership Wisdom: Lessons from the trenches, stories of triumphs and failures that teach more about leadership than any theoretical fluff ever could.

•                  Continuous Growth Strategies: Keep your edge sharp with techniques that ensure you and your team are always growing, always ahead.

The author’s extensive background in marketing, business, and sales management shines through, offering guidance on developing a winning sales mindset, creating a personal brand, and maintaining momentum. If you're ready to increase your paycheck, gain confidence, and take your sales game to the next level, this is the sales coach you now need.