Pinocchio in the White House .

The core premise is that Trump is portrayed as a "puppet"—not a real leader—carved from the "wood" of celebrity culture and public grievance, who is brought to power by a disillusioned populace ("Geppetto"). The book argues that his entire political identity is built on a fundamental disregard for truth, where every lie he tells (symbolized by his growing nose) doesn't shame him but instead strengthens his bond with his supporters.