Subscription Marketing
Anne Janzer
май 2017 · Author's Republic · Чытае Anne Janzer
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Водгукаў: 4report
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Аўдыякніга
4 гадз 37 хв
Поўнасцю
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Падыходзячыя
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Дадаць
Пра гэту аўдыякнігу
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Ацэнкі і агляды
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4 водгукі
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Смартфоны і планшэты
Усталюйце праграму "Кнігі Google Play" для Android і iPad/iPhone. Яна аўтаматычна сінхранізуецца з вашым уліковым запісам і дазваляе чытаць у інтэрнэце або па-за сеткай, дзе б вы ні былі.
Ноўтбукі і камп’ютары
Вы можаце чытаць кнігі, набытыя ў Google Play, у вэб-браўзеры свайго камп’ютара.
