Unleashing the Idea Virus
Seth Godin
ማርች 2001 · Simon and Schuster · በSeth Godin የተተረከ
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2 ግምገማዎችreport
headphones
ተሰሚ መጽሐፍ
2 ሰዓ 7 ደቂቃ
ያጠረ
family_home
ብቁ
info
reportየተሰጡት ደረጃዎች እና ግምገማዎች የተረጋገጡ አይደሉም የበለጠ ለመረዳት
9 ደቂቃ ናሙና ይፈልጋሉ? በማንኛውም ጊዜ ያዳምጡ፣ ከመስመር ውጭም እንኳ
አክል
ስለዚህ ኦዲዮ መጽሐፍ
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
ደረጃዎች እና ግምገማዎች
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ስለደራሲው
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
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