Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: What Customers Really Want: Review and Analysis of McKain's Book

Summary: The Art of Pricing: Review and Analysis of Mohammed's Book

Summary: The Ultimate Sales Machine: Review and Analysis of Holmes' Book

Summary: The Power of Visual Storytelling: Review and Analysis of Walter and Gioglio's Book

Summary: Leap: Review and Analysis of Schmetterer's Book

Summary: Swim with the Sharks Without Being Eaten Alive: Review and Analysis of Mackay's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Your Marketing Sucks: Review and Analysis of Stevens' Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: The One Week Marketing Plan: Review and Analysis of Satterfield's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: The Deviant's Advantage: Review and Analysis of Mathews and Wacker's Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

Summary: Momentum: Review and Analysis of Ricci and Volkmann's Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book