Marketing and Gamification: Applications, Challenges, and Ethics

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

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Made to Stick: Why some ideas take hold and others come unstuck

Strategy Process. The internal and external business environment of News Corporation

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Influence of National Culture on Leadership in Business Management in Business Organisations in India

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

Strategic Management During a Pandemic

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Gut Microbiome and Environmental Toxicants: Impact on Human Health

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Hungry City: How Food Shapes Our Lives

EXPAND YOUR BUSINESS WITH INSTAGRAM

The New Digital Age: Reshaping the Future of People, Nations and Business

The Basic Laws of Human Stupidity: The International Bestseller