Marketing and Gamification: Applications, Challenges, and Ethics

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

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Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Strategy Process. The internal and external business environment of News Corporation

Made to Stick: Why some ideas take hold and others come unstuck

Influence of National Culture on Leadership in Business Management in Business Organisations in India

The Basic Laws of Human Stupidity: The International Bestseller

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Predictive Analytics in Human Resource Management: A Hands-on Approach

The Undoing Project: A Friendship That Changed Our Minds

Strategic Management During a Pandemic

Contagious: Why Things Catch On

Gut Microbiome and Environmental Toxicants: Impact on Human Health

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Hungry City: How Food Shapes Our Lives

Misbehaving: The Making of Behavioral Economics