Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Contemporary Issues in Branding

Made to Stick: Why some ideas take hold and others come unstuck

Crystallizing Public Opinion

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Business Strategies and Ethical Challenges in the Digital Ecosystem

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Entrepreneurial Innovation in the International Business of Tourism

EXPAND YOUR BUSINESS WITH INSTAGRAM

Researching and Analysing Business: Research Methods in Practice

Science Fictions: Exposing Fraud, Bias, Negligence and Hype in Science

Business Digitalization: Corporate Identity and Reputation

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Corporate Brand Design: Developing and Managing Brand Identity