Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: Collapse of Distinction: Review and Analysis of McKain's Book

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: Customer Culture: Review and Analysis of Basch's Book

Summary: It's Not What You Say...It's What You Do: Review and Analysis of Haughton's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: Conversational Capital: Review and Analysis of Cesvet, Babinsky and Alper's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

Summary: The Referral Engine: Review and Analysis of Jantsch's Book

Summary: Clued In: Review and Analysis of Carbone's Book

Summary: What Customers Really Want: Review and Analysis of McKain's Book

Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken's Book

Summary: Crowdsourcing: Review and Analysis of Howe's Book