Financial Dimensions of Marketing Decisions

Think Again: The Power of Knowing What You Don't Know

Focus Groups: Theory and Practice, Edition 3

Moneyball: The Art of Winning an Unfair Game

The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Leadership Mindset 2.0: The Psychology and Neuroscience of Reaching your Full Potential

Product Recall Management: Preparation, Execution and Recovery

The Secret Race: Inside the Hidden World of the Tour de France: Doping, Cover-ups, and Winning at All Costs

Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations

My Life in Red and White: The Sunday Times No 1 Bestseller

Humor in Advertising: Classic Perspectives and New Insights

Leading: Lessons in leadership from the legendary Manchester United manager

The SAGE Handbook of Marketing Ethics

Originals: How Non-conformists Change the World

Measurement and Research Methods in International Marketing

Every Day I Fight: Making a Difference, Kicking Cancer's Ass

Slaying the Badger: LeMond, Hinault and the Greatest Ever Tour de France

Leadership: A Guide To Earning The Trust, Respect And Loyalty Of Those Around You (How to Ensure Young Talent Will Thrive with Your Organization)

Leadership: Self Development Laws of Successful Leadership quality (Exceptional Leadership Practices for Extraordinary Times)