Business Digitalization: Corporate Identity and Reputation

The Magic Of AI: Best Ways to Simplify Everyday Life

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Fundamentals of Data Engineering: Plan and Build Robust Data Systems

Thinking Clearly with Data: A Guide to Quantitative Reasoning and Analysis

Researching and Analysing Business: Research Methods in Practice

Practical Lakehouse Architecture: Designing and Implementing Modern Data Platforms at Scale

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh

Entrepreneurial Innovation in the International Business of Tourism

Driving Data Quality with Data Contracts: A comprehensive guide to building reliable, trusted, and effective data platforms

Corporate Brand Design: Developing and Managing Brand Identity

Python for Data Analysis: Data Wrangling with pandas, NumPy, and Jupyter, Edition 3

Contemporary Issues in Branding

Business Statistics and Data Processing

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

Storytelling with Data: Let's Practice!

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

Bayesian Analysis with Python: A practical guide to probabilistic modeling, Edition 3