Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Made to Stick: Why some ideas take hold and others come unstuck

Summary: Customer Mania: Review and Analysis of Blanchard, Ballard and Finch's Book

Closing Sales is Easy: Once You Know How

Summary: Bottom-Up Marketing: Review and Analysis of Ries and Trout's Book

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits, Edition 2

Summary: Differentiate or Die: Review and Analysis of Trout and Rivkin's Book

Delivering Happiness: A Path to Profits, Passion, and Purpose

Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

Negotiation (The Brian Tracy Success Library)

Summary: The End of Marketing as We Know It: Review and Analysis of Zyman's Book

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Summary: The Discipline of Market Leaders: Review and Analysis of Treacy and Wiersema's Book

Purple Cow: Transform Your Business by Being Remarkable

Summary: Building Strong Brands: Review and Analysis of Aaker's Book

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Summary: How to Drive Your Competition Crazy: Review and Analysis of Kawasaki's Book

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development