Contemporary Issues in Branding

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Business Strategies and Ethical Challenges in the Digital Ecosystem

Business Strategies and Ethical Challenges in the Digital Ecosystem

Entrepreneurial Innovation in the International Business of Tourism

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues