The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

Crystallizing Public Opinion

Marketing in Central and Eastern Europe

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Marketing Issues in Western Europe: Changes and Developments

The Art of Marketing and PR: Giving You Effective Tools to Build Your Brand and Make Your Business Grow.

European Perspectives in Marketing

International Marketing: Sociopolitical and Behavioral Aspects

Trust Me I'm Lying: Confessions of a Media Manipulator

Strategic Global Marketing: Issues and Trends

Starmaker: Life As a Hollywood Publicist with Farrah, The Rat Pack and 600 More Stars Who Fired Me

Internationalization of Companies from Developing Countries

What Did Jesus Drive: Crisis PR in Cars, Computers and Christianity

The Global Business: Four Key Marketing Strategies

Cross-National and Cross-Cultural Issues in Food Marketing

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Service Industries in Developing Countries

Bang!: Getting Your Message Heard in a Noisy World