Marketing In and For a Sustainable Society

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Made to Stick: Why some ideas take hold and others come unstuck

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Review of Marketing Research

Closing Sales is Easy: Once You Know How

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits, Edition 2

Qualitative Consumer Research

Delivering Happiness: A Path to Profits, Passion, and Purpose

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Negotiation (The Brian Tracy Success Library)

The Vulnerable Consumer: Beyond the Poor and the Elderly

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Toward a Better Understanding of the Role of Value in Markets and Marketing

Purple Cow: Transform Your Business by Being Remarkable

Brand Meaning Management

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Measurement in Marketing

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Marketing Accountability for Marketing and Non-Marketing Outcomes