Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Media Controversy: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Hungry City: How Food Shapes Our Lives

Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

The New Digital Age: Reshaping the Future of People, Nations and Business

Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

The Basic Laws of Human Stupidity: The International Bestseller

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Flawless: Lessons in Looks and Culture from the K-Beauty Capital