Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition, Edition 3

Superior Customer Value: Finding and Keeping Customers in the Now Economy, Edition 4

Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition, Edition 3

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications