Understanding Children as Consumers

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Undoing Project: A Friendship That Changed Our Minds

Web Theory: An Introduction

Made to Stick: Why some ideas take hold and others come unstuck

Branded Lives: The Production and Consumption of Meaning at Work

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Feeding Children Inside and Outside the Home: Critical Perspectives

Contagious: Why Things Catch On

Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center

Key Concepts in Critical Management Studies

Emotional Design: Why We Love (or Hate) Everyday Things

Contemporary Issues in Marketing and Consumer Behaviour: Edition 3

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Hungry City: How Food Shapes Our Lives

Misbehaving: The Making of Behavioral Economics