Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

Surrounded by Idiots: The Four Types of Human Behaviour (or, How to Understand Those Who Cannot Be Understood)

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Skill With People

Contemporary Issues in Branding

The Art of Dealing With People

How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication

Made to Stick: Why some ideas take hold and others come unstuck

Business Strategies and Ethical Challenges in the Digital Ecosystem

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Entrepreneurial Innovation in the International Business of Tourism

How to Instantly Connect With Anyone: 96 All-new Little Tricks for Big Success in Relationships

Researching and Analysing Business: Research Methods in Practice

Never Split the Difference: Negotiating as if Your Life Depended on It

Business Digitalization: Corporate Identity and Reputation

Turn The Ship Around!: A True Story of Turning Followers into Leaders

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Design for How People Learn: Edition 2

Corporate Brand Design: Developing and Managing Brand Identity