Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

Why Recreate the Wheel? Using Best Practices in the Workplace

Bundling 2.0 - Bundling Within and Across Sectors

The Under-Tapped Banking Consumer Segments of the World – Ladies

Are You Using Enough and the Right Facts for Decisions across Your Organization?

Effective Loyalty Programs - Keeping Costs Under Control

Uplifting ARPU By Designing Customer-Specific Handset Strategies

Segments of the Middle East – Small and Medium Enterprises

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Where are Your Dealers? (Optimizing the Dealer Network)

Finding Tomorrow's Valuable Customers Today

Maximizing Campaign Conversion Rates Using Analytics

Wondering What Lies Ahead? The Power of Predictive Modeling

Ensuring Successful Business Partnerships

Leveraging Internal Data to Target Competitor Customers

Consumer Segments of the Middle East – The Youth

Are Your Sales Channels Crisis Ready? (Revisiting Sales Channels)

Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

Reselling in Line With the Technology Adoption Curve

Enabling Cross-Selling Across Group Companies By Centralizing Data