Strategic Global Marketing: Issues and Trends

Cross-National and Cross-Cultural Issues in Food Marketing

Marketing in Central and Eastern Europe

The Global Business: Four Key Marketing Strategies

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

European Perspectives in Marketing

Marketing Issues in Western Europe: Changes and Developments

Management Education in the Chinese Setting

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

International Marketing: Sociopolitical and Behavioral Aspects

Service Industries in Developing Countries

Service Industries in Developing Countries

Teaching International Business: Ethics and Corporate Social Responsibility

Ethical Issues in International Marketing

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Globalization of Business: Practice and Theory