Euromarketing and the Future

Cross-National Consumer Psychographics

Globalization and East Asia: Opportunities and Challenges

Export-Import Theory, Practices, and Procedures

Global Business: Asia-Pacific Dimensions

Utilizing New Information Technology in Teaching of International Business: A Guide for Instructors

Handbook of Cross-Cultural Marketing

The Global Enterprise: Entrepreneurship and Value Creation

The Global Enterprise: Entrepreneurship and Value Creation

Digital Technology in Teaching International Business

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

Handbook of Cross-Cultural Marketing

Successfully Doing Business/Marketing In Eastern Europe

Guanxi: Relationship Marketing in a Chinese Context