Transgenerational Marketing: Evolution, Expansion, and Experience

Abundance: The Future Is Better Than You Think

Information Communication Technologies and Globalization of Retailing Applications

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management

Zero to One: Notes on Start Ups, or How to Build the Future

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Freedom's Forge: How American Business Produced Victory in World War II

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

Scrum: The Art of Doing Twice the Work in Half the Time

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Constructive Intercultural Management: Integrating Cultural Differences Successfully

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Competitive Advantage: Creating and Sustaining Superior Performance

Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy

The Maruti Story: How A Public Sector Company Put India On Wheels