Effective Management in Practice: Analytical Insights and Critical Questions

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Made to Stick: Why some ideas take hold and others come unstuck

Marketing Theory: A Student Text, Edition 3

Handbook of Marketing

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Handbook of Strategy and Management

EXPAND YOUR BUSINESS WITH INSTAGRAM

Expanding Disciplinary Space: On the Potential of Critical Marketing

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Celebrity, Convergence and Transformation

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Improving the Evaluation of Scholarly Work: The Application of Service Theory

Marketing (The Brian Tracy Success Library)

The SAGE Handbook of Marketing Theory

Shopify: Complete Solution Guide- Success Secrets Uncovered (A Step-by-step Guide to Starting and Scaling Your Dropshipping Business on Shopify)

Responsible Marketing for Well-being and Society: A Research Companion

Marketing 4.0: Moving from Traditional to Digital

Innovative Forms of Organizing: International Perspectives