The Cultural Theorist's Book of Quotations

Messages: An Introduction to Communication

Understanding American Icons: An Introduction to Semiotics

Dictionary of Advertising and Marketing Concepts

Media Analysis Techniques: Edition 6

Media and Society: A Critical Perspective, Edition 3

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Edition 5

Media Research Techniques: Edition 2

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Edition 6

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis

Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture

Applied Discourse Analysis: Popular Culture, Media, and Everyday Life

Binary Oppositions in American Society and Culture: A Socio-Semiotic Analysis

Cultural Perspectives on Millennials

Brands and Cultural Analysis

Marketing and American Consumer Culture: A Cultural Studies Analysis

Crowds in American Culture, Society and Politics: A Psychosocial Semiotic Analysis

An Anatomy of Humor

Deconstructing Travel: Cultural Perspectives on Tourism