VARG is not a book. It is a constitution of luxury.

160 aphorisms distilled from centuries of fashion, art, and philosophy — from Kyoto to Milan, Paris to Mumbai. Each page is a meditation on what it means to live, create, and endure as luxury.

This is not a manual. It is not marketing. It is a whisper.

Luxury brands like Louis Vuitton, Gucci, Prada, Hermès, Shiseido, Comme des Garçons, and countless artisans have left a trail — not of noise, but of quiet persistence. VARG gathers those legacies and transforms them into timeless reflections.

Every line is designed for leaders, creators, and visionaries — the 1% of the world who serve the 1%.

No duplication, no excess. Pure black-and-white clarity.

Inside VARG you will find:

160 aphorisms, each standing alone on a page — short, sharp, unyielding.

Subtle historical context and footnotes for those who seek depth.

A design philosophy as restrained as the finest Japanese architecture.

An invitation to think less like a marketer, and more like a craftsman.

This book is not for everyone. It is for those who already know.

Sagar Ganatra, author and founder of VARG, has spent 14 years in advertising, consulting global brands and distilling complexity into simplicity. With VARG, he extends a hand to luxury itself.

“Money is abundant. Take care of people and things. Manifestation, the law of attraction, kindness, and calmness… these are the true currencies.”