Cross-National and Cross-Cultural Issues in Food Marketing

The Global Business: Four Key Marketing Strategies

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

Marketing in Central and Eastern Europe

European Perspectives in Marketing

Marketing Issues in Western Europe: Changes and Developments

Management Education in the Chinese Setting

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

International Marketing: Sociopolitical and Behavioral Aspects

Service Industries in Developing Countries

Service Industries in Developing Countries

Globalization of Business: Practice and Theory

Ethical Issues in International Marketing

International Business Teaching in Eastern and Central European Countries

Consumer Behavior in Asia: Issues and Marketing Practice

International Management Leadership: The Primary Competitive Advantage

Industrial Products: A Guide to the International Marketing Economics Model