The Economics of Discrimination

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Economic Theory

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education, Edition 3

The Undoing Project: A Friendship That Changed Our Minds

A Treatise on the Family: Enlarged Edition

Contagious: Why Things Catch On

The Economic Approach to Human Behavior

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Uncommon Sense: Economic Insights, from Marriage to Terrorism

Hungry City: How Food Shapes Our Lives

Accounting for Tastes

The New Digital Age: Reshaping the Future of People, Nations and Business

The Economic Approach: Unpublished Writings of Gary S. Becker

The Basic Laws of Human Stupidity: The International Bestseller

Chicago Price Theory

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Chicago Price Theory, 2nd Edition