Transgenerational Marketing: Evolution, Expansion, and Experience

Be Obsessed or Be Average

Information Communication Technologies and Globalization of Retailing Applications

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management

Skill With People

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

The Art of Dealing With People

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

How to Sell Anything to Anybody

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

How To Sell Your Way Through Life

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

20 Rules of Closing a Deal

Competitive Branding Strategies: Managing Performance in Emerging Markets

Closing Sales is Easy: Once You Know How