Consumer Segments of the Middle East – Leisure and Business Visitors

Segments of the Middle East – Small and Medium Enterprises

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Maximizing Campaign Conversion Rates Using Analytics

How Much is Too Much? Getting it Right With One-to-One Communications

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Are Your Sales Channels Crisis Ready? (Revisiting Sales Channels)

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

Ensuring Successful Business Partnerships

Finding Tomorrow's Valuable Customers Today

Bundling 2.0 - Bundling Within and Across Sectors

Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

Wondering What Lies Ahead? The Power of Predictive Modeling

Crisis Management in Reverse - Capitalizing on Shocks to the System

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

The Under-Tapped Banking Consumer Segments of the World – Ladies

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Where are Your Dealers? (Optimizing the Dealer Network)

Hype or the Real Deal? The Big Data Conundrum

Reselling in Line With the Technology Adoption Curve