Malcolm McDonald on Key Account Management

The Personal MBA 10th Anniversary Edition

Key Account Management: The Definitive Guide, Edition 3

The Art of Persuasion: Winning Without Intimidation

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

Marketing Plans: How to prepare them, how to use them, Edition 4

The Art of Social Media: Power Tips for Power Users

Market Segmentation: How to Do It and How to Profit from It, Edition 4

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Edition 2

Rethinking Sales Management: A Strategic Guide for Practitioners

Contagious: Why Things Catch On

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy, Edition 2

The Biggest Goldmine of Free Digital Marketing Courses Ever Created: An Incredible Free Digital Marketing Learning Experience Awaits

Marketing Planning for Services

Inspired: How to Create Tech Products Customers Love, Edition 2

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

Empowered: Ordinary People, Extraordinary Products

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Principles of Marketing Engineering, 2nd Edition

Marketing in a Nutshell: Key Concepts for Non-specialists