Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

Co-Branding Strategies for Smart Luxury Products

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

Sustainable Branding, Cultural Intelligence and Co-Marketing

Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

E-Innovation for Sustainable Development of Rural Resources During Global Economic Crisis