Transgenerational Marketing: Evolution, Expansion, and Experience

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Information Communication Technologies and Globalization of Retailing Applications

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management

Made to Stick: Why some ideas take hold and others come unstuck

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

The Basic Laws of Human Stupidity: The International Bestseller

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

The Undoing Project: A Friendship That Changed Our Minds

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Contagious: Why Things Catch On

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy

Purple Cow: Transform Your Business by Being Remarkable

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All