Consumer Behaviour in Sport and Events

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Running Events: Policies, Marketing and Impacts

Moneyball: The Art of Winning an Unfair Game

The Basic Laws of Human Stupidity: The International Bestseller

The Secret Race: Inside the Hidden World of the Tour de France: Doping, Cover-ups, and Winning at All Costs

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

My Life in Red and White: The Sunday Times No 1 Bestseller

Leading: Lessons in leadership from the legendary Manchester United manager

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Every Day I Fight: Making a Difference, Kicking Cancer's Ass

Slaying the Badger: LeMond, Hinault and the Greatest Ever Tour de France

Hungry City: How Food Shapes Our Lives

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Misbehaving: The Making of Behavioral Economics

Domestique: The Real-life Ups and Downs of a Tour Pro

The New Digital Age: Reshaping the Future of People, Nations and Business

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers