Anyone interested in influence, the psychology of persuasion, subliminal persuasion or persuasive techniques in general will learn a great deal.

All the 21 laws of persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a strong business bias and will definitely help business people, internet marketers and entrepreneurs. persuasive techniques includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly.

Inside the psychology of selling and persuasion, discover:

• The real techniques to close the sale every time (without using magic wands)

• The 4 most common objections you’ll receive and how to reply in the right way

• What makes people buy and how to leverage this knowledge to sell more

• 4 ways to craft your sales presentations so that people want to buy from you

• How to set and reach your sales goals using a powerful planning method

• Why if you want to sell effectively you shouldn’t be selling (and what you should be doing instead)

Imagine how your life will change when you're able to get into the heads of people and figure out what to say and do to get them to cooperate with you. Imagine being looked at in awe when you handle tense social and professional situations with poise and ease.

Even if you're the least charismatic person in the room, even if you have trouble asking for the smallest of favors from people, you're going to learn how to persuade people like a salesman... Without all the sleaziness.