Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

The Undoing Project: A Friendship That Changed Our Minds

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Breaking Out: How to Build Influence in a World of Competing Ideas

Contagious: Why Things Catch On

Payback: Reaping the Rewards of Innovation

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Emotional Design: Why We Love (or Hate) Everyday Things

Rocket: Eight Lessons to Secure Infinite Growth

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Hungry City: How Food Shapes Our Lives

Misbehaving: The Making of Behavioral Economics

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The New Digital Age: Reshaping the Future of People, Nations and Business

The Basic Laws of Human Stupidity: The International Bestseller

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Handbook of Research Methods and Applications in Experimental Economics