Predicting Successful Hospital Mergers and Acquisitions: A Financial and Marketing Analytical Tool

Predicting Successful Hospital Mergers and Acquisitions: A Financial and Marketing Analytical Tool

Marketing the Group Practice: Practical Methods for the Health Care Practitioner

How To Write a Marketing Plan for Health Care Organizations

Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

How To Write a Marketing Plan for Health Care Organizations

Marketing Long-Term and Senior Care Services

Marketing Long-Term and Senior Care Services

Marketing Health Care Into the Twenty-First Century: The Changing Dynamic

Marketing for Attorneys and Law Firms

Consumer Satisfaction in Medical Practice

Marketing for Attorneys and Law Firms

Alignment: A Provider's Guide to Managing the Practice of Health Care

Marketing Health Care Into the Twenty-First Century: The Changing Dynamic

Consumer Satisfaction in Medical Practice

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Cases and Select Readings in Health Care Marketing

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

The Aftermath of Reengineering: Downsizing and Corporate Performance