Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

Qualitative Research for a Digital World: A Practical Guide

Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

Higher Education Marketing in Africa: Explorations into Student Choice

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives

Green Marketing in Emerging Economies: A Communications Perspective

Green Marketing in Emerging Markets: Strategic and Operational Perspectives

Strategic Marketing of Higher Education in Africa

Understanding the Higher Education Market in Africa

Management and Information Technology in the Digital Era: Challenges and Perspectives

Management and Information Technology in the Digital Era: Challenges and Perspectives

Sustainable Neighbourhoods for Ageing in Place: An Interdisciplinary Voice Against Global Crises