Researching and Analysing Business: Research Methods in Practice

Building Corporate Identity, Image and Reputation in the Digital Era

Place Branding: Connecting Tourist Experiences to Places

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

Contemporary Issues in Branding

Business Digitalization: Corporate Identity and Reputation

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Business Strategies and Ethical Challenges in the Digital Ecosystem

Business Strategies and Ethical Challenges in the Digital Ecosystem

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Entrepreneurial Innovation in the International Business of Tourism

Corporate Brand Design: Developing and Managing Brand Identity

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues