Binary Oppositions in American Society and Culture: A Socio-Semiotic Analysis

Luxury and American Consumer Culture: A Socio-Semiotic Analysis

The Creative Process: An Ethnographic Analysis

TASTE: Why You Like What You Like: A Cultural Studies Analysis

Humor, Psyche, and Society: A Socio-Semiotic Analysis

Cultural Studies Theorists on Power, Psyche and Society: The Political Animal

CHOICES: Never-Ending Dilemmas in Everyday Life

Media, Myth, and Society

Everyday Life in the Postmodern World: An Introduction to Cultural Studies

Searching for a Self: Identity in Popular Culture, Media and Society

Crowds in American Culture, Society and Politics: A Psychosocial Semiotic Analysis

The Objects of Affection: Semiotics and Consumer Culture

Marketing and American Consumer Culture: A Cultural Studies Analysis

The Genius of the Jewish Joke

Shakespeare's "The Comedy of Errors": A Psycho-Semiotic Analysis

An Anatomy of Humor

Deconstructing Travel: Cultural Perspectives on Tourism

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Edition 6