Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Made to Stick: Why some ideas take hold and others come unstuck

Contemporary Issues in Branding

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Crystallizing Public Opinion

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Researching and Analysing Business: Research Methods in Practice

Purple Cow: Transform Your Business by Being Remarkable

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Business Digitalization: Corporate Identity and Reputation

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

EXPAND YOUR BUSINESS WITH INSTAGRAM

Business Strategies and Ethical Challenges in the Digital Ecosystem

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Entrepreneurial Innovation in the International Business of Tourism

The Art of Marketing and PR: Giving You Effective Tools to Build Your Brand and Make Your Business Grow.