Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Segments of the Middle East – Small and Medium Enterprises

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Maximizing Campaign Conversion Rates Using Analytics

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Hype or the Real Deal? The Big Data Conundrum

Your Customers Are Changing, Are You Following?

Making the Leap – From Reactive to Proactive Sales

Where are Your Dealers? (Optimizing the Dealer Network)

The Under-Tapped Banking Consumer Segments of the World – Ladies

Beyond the Customer Lifecycle – Catering to Customers When They’ll Most Appreciate It

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Consumer Segments of the Middle East – Leisure and Business Visitors

Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment

Finding Tomorrow's Valuable Customers Today

Real-Time Customer Value Management – Sales and Churn Triggers

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

10 Tips for Establishing a Successful Test & Learn Environment in the Retail Industry

Eyes Wide Open - Competitor Intelligence Practices

Service Done Right - The Best of the Best