Valuing Customer Engagement: Strategies to Measure and Maximize Profitability, Edition 2

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Made to Stick: Why some ideas take hold and others come unstuck

Customer Relationship Management: Concept, Strategy, and Tools, Edition 3

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Transformative Marketing: Combining New Age Technologies and Human Insights

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Hungry City: How Food Shapes Our Lives

EXPAND YOUR BUSINESS WITH INSTAGRAM

The New Digital Age: Reshaping the Future of People, Nations and Business

The Basic Laws of Human Stupidity: The International Bestseller

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Handbook of Research Methods and Applications in Experimental Economics