Transgenerational Marketing: Evolution, Expansion, and Experience

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Information Communication Technologies and Globalization of Retailing Applications

Think Again: The Power of Knowing What You Don't Know

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

The Basic Laws of Human Stupidity: The International Bestseller

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Leadership Mindset 2.0: The Psychology and Neuroscience of Reaching your Full Potential

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

The Undoing Project: A Friendship That Changed Our Minds

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Contagious: Why Things Catch On

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Competitive Branding Strategies: Managing Performance in Emerging Markets

Originals: How Non-conformists Change the World