Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Made to Stick: Why some ideas take hold and others come unstuck

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Researching and Analysing Business: Research Methods in Practice

Crystallizing Public Opinion

Entrepreneurial Innovation in the International Business of Tourism

20 Rules of Closing a Deal

Contemporary Issues in Branding

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

Business Strategies and Ethical Challenges in the Digital Ecosystem

The Sales Leaders Playbook

Purple Cow: Transform Your Business by Being Remarkable

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation