Research in Consumer Behavior

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Event Marketing

The Basic Laws of Human Stupidity: The International Bestseller

Handbook of Qualitative Research Methods in Marketing

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The Undoing Project: A Friendship That Changed Our Minds

Qualitative Consumer Research

Contagious: Why Things Catch On

Gifts, Romance, and Consumer Culture

Marketization: Theory and Evidence from Emerging Economies

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The Routledge Companion to Identity and Consumption

Hungry City: How Food Shapes Our Lives

Handbook of the Sharing Economy

Misbehaving: The Making of Behavioral Economics

Trade Shows in the Globalizing Knowledge Economy

Consumption and Spirituality