Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Undoing Project: A Friendship That Changed Our Minds

Internationalization of Sport Events Through Branding Opportunities

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Enhancing Customer Engagement Through Location-Based Marketing

Contagious: Why Things Catch On

Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Optimization: Forecasting, Trading, and Optimization

Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits, Edition 2

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Emotional Design: Why We Love (or Hate) Everyday Things

Artificial Intelligence and Machine Learning-Powered Smart Finance

Delivering Happiness: A Path to Profits, Passion, and Purpose

Blockchain Technology and Applications for Digital Marketing

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Cultural Marketing and Metaverse for Consumer Engagement

Negotiation (The Brian Tracy Success Library)

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone